Project Brief –Branding Experience For us to get a good idea of what you require, its important to answer the below questions with as much detail as you can. Contact Details Name * First Name Last Name Email * Phone * Country (###) ### #### Project Details Title Budget * What service(s) do you require? Guidelines Identity Brand Story Logos & Marks New Strategy I don't know Is there an established schedule or timeline? Ideal Delivery Date MM DD YYYY Other Key Information * Brief Discovery Organisation / Brand Website http:// Industry Professional Services Hospitality Retail / Product Creative / Fine Arts Charity / NGO Construction / Trades Real Estate / Property Development Digital Services Music / Podcast Other What is your business? Why do you think your brand needs work? Do you need a... New brand Brand tidy-up Full re-brand I don't know Personality & Brand Story 1. In three words, describe your brand’s personality. 2. What are five words that describe your brand other than personality? 3. What emotions does your audience feel when they come across your brand? 4. What do you want your customers to feel AFTER they purchase from you or experience your offers? 5. Why was your business founded? 6. What is your brand’s story? 7. What is your brand’s language? 8. What is your mission statement? 9. What are your core values? Ideal Customer / Audience 1. Who is your ideal customer? 2. What does a typical day look like in the life of your ideal customer? 3. What does your ideal customer struggle with on a daily basis? 4. What deeper pain points does your ideal customer struggle with? 5. Describe your ideal customer’s goals, dreams, desires, and aspirations. 6. Why haven’t they achieved these goals, dreams, desires, and aspirations yet? What is currently stopping them? 7. How have existing solutions failed your ideal customer in the past? 8. What is it about your brand’s personality and story that resonates with your ideal customer? 9. How do you interact with your ideal customers? Unique Selling Proposition (USP) 1. What pain points do you solve for your ideal customer? 2. What outcomes can your ideal customer expect when they buy from you? 3. What is unique about the way you help your ideal customer? 4. Why do your ideal customers trust you? Competition 1. List three to five of your competitors. 2. How are you similar to your competitors? 3. How are you different from your competitors? 4. How do your offers differ from what your competitors offer? 5. What is it about the way you help your ideal customer that resonates more than your competitors? 6. What other brands do you admire, competitor or not? Visuals 1. What are your colors and color palettes? Why have you chosen these colors? 2. What is your font family? Why have you chosen these fonts? 3. What is your existing logo? 4. What is the story behind your existing logo? 5. How does this logo communicate your brand? 6. Are you happy with the way your brand’s visual identity is currently represented? YES NO Thank you!
